REPRODUCTIVE JUSTICE FUND IDENTITY SYSTEM

An identity and a process book for the Reproductive Justice Fund, including mark, color, typography, applications, and more.

The Reproductive Justice Fund is an organization that is an all-inclusive, friendly, and unique community in Hawaii. Reproductive rights and women’s rights need to be as accessible and better understood by the community for change to happen.

Research of similar reproductive rights organizations led to creation of a wordlist of the best visual words that represented the Reproductive Justice Fund the best. Five words were narrowed down in the word list that would serve as the tenets of the initial sketches and part of the primary and final identity.