MAX MIEDINGER TYPOGRAPHIC IDENTITY SYSTEM
I created a typographic identity system based on the famous type designer Max Miedinger. Using the design principles of Max Miedinger & the style of Helvetica, I made an identity system for various stationery products, including business cards, letterhead, fax sheet, invoice sheet, envelope, & an information sheet.
BOLD? SIMPLE?... TIMELESS
Helvetica is an anti-humanist, ‘perfect’ typeface, in which the typeface’s character comes from a lack of characteristics. Helvetica is also one of the most famous and most used bold san-serif typefaces that Massimo Vignelli popularized. The concept of identity was to create a mark that would set up the guides and margins for the rest of the document.
